Welcome to the DES Course: Jan-Feb 2022 This program is supported by MICE Capabilities, TCEB COURSE OVERVIEW: The Digital Event Strategists (DES) Certification curriculum was designed by event professionals, for event professionals. The Program features 6 modules online course and a final exam. Our suggestion is to tackle one module a week, but please feel free to move at your own pace. The modules you will be working through include: Module 1: Industry Overview+Types of Digital Events Module 2: Business Plan + Monetization Module 3: Audience Engagement + Content DES SLACK CHANNEL: Module 4: Technology + Production Module 5: Marketing + Social Media Module 6: Measurement + ROI As a DES learner, you will have access to the PCMA DES Slack workspace where you can connect with your cohort, share business event industry news, and network with new connections. You will receive the Slack workspace sign-in information prior to the start of the course.