The 2024 X-Culture Global Business Week in Thailand

reward Event Detail

X-Culture and the School of Management of Mae Fah Luang University are excited to invite the best X-Culture students from around the world to the X-Culture Global Business Week 2024! We invite the best students to attend the X-Culture Global Symposium. In this week-long professional development event, participants are provided opportunities to complete and compete in a client consulting project challenge, attend professional development and academic sessions, and experience cultural visits and events, all while collaborating with other X-Culture students and faculty. Join us this July in Thailand! The X-Culture Global Business Symposium is an event that brings participants together, chosen from the best of the best. Students from around the world from international teams meet initially online and finally in person to finalize their work on solving a real business problem. Since 2010, nearly 90,000 students from 115 countries and 701 universities have participated, and 16,846 international teams have been formed. Previous Global Business Symposium events have taken place in Miami (United States) in 2017, Macerata (Italy) in 2018, Calgary (Canada) in 2019, and Lublin (Poland) in 2024.

calendar Agenda

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  • 02:00 pm - 05:00 pm

    Registration

    place Phufawaree resort

    Hotel check-in and X-Culture Global Business Week Registration Desk at the assigned hotels.

  • 06:00 pm - 09:00 pm

    Welcome reception

    place Wanasawan

    The MFU invites you to discover the traditions of Thailand!

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  • 09:00 am - 11:00 am

    Welcome Plenary - Orientation

    place ME-518

    • MFU Leadership • X-Culture Leadership • Review of the program

  • 11:00 am - 12:30 pm

    Scavenger Hunt

    place Outside M-Square building within campus

    MFU students will take you on an incredible adventure to discover the secrets of MFU!

  • 11:00 am - 12:30 pm

    Faculty Development: Xackathon Part 1

    place M4U center (floor 2)

    Meet and greet and overview of faculty activities planned; introduction to the data; standard for collaboration; faculty research idea pitch.

  • 12:30 pm - 02:00 pm

    Lunch

    place M-Square

    Floor 4: X-Culture team + Faculty + Halal + Vegetarians, Floor 5: Students

  • 02:00 pm - 03:00 pm

    Meet the Challenge Company Executives

    place M-Square

    Meet the Challenge Company Executives in 5 different breakout rooms: ME-518 (Sooknirund), ME-517 (Thanapiriya), ME-414 (Suwirun), ME-415 (Singha Park), ME-416 (Doi Kham)

  • 03:00 pm - 03:25 pm

    Snack Break

    place M-Square (Floor 4)

    Snack break sponsored by TNP & Thai tea suwirun

  • 03:25 pm - 05:00 pm

    Company Challenges Session – Part 2

    place M-Square

    Meet the Challenge Company Executives in 5 different breakout rooms: ME-518 (Sooknirund), ME-517 (Thanapiriya), ME-414 (Suwirun), ME-415 (Singha Park), ME-416 (Doi Kham)

  • 05:00 pm - 06:00 pm

    Team time

    place M-Square

    Team time

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  • 09:00 am - 12:30 pm

    Concurrent Company visits

    place Chiang rai

    Sooknirund hotel (Bus 1), Thanapiriya Public Company (Bus 2), Suwirun company (Bus 3), Singha Park (Bus 4), Doi Kham company (Bus 5)

  • 12:30 pm - 02:00 pm

    Lunch

    place M-Square

    Floor 4: X-Culture team + Faculty + Halal + Vegetarians, Floor 5: Students

  • 02:00 pm - 02:50 pm

    Faculty lectures – Concurrent Sessions 1

    place M-Square

    Faculty lectures – Concurrent Sessions 1: 4 topics to choose from each hour. Students must pre-register as seats are limited to room size among: • Prof. Kevalin Setthakon, Thammasat University, Thailand – “Cultural Profiles and Vertical Trust Development: A quantitative investigation” (Room ME-414: Session 1A); • Prof. Robert Stephens, Shippensburg University of Pennsylvania, United States – “Nationality Bias in Global Virtual Teams: Exploring the potential bias in peer evaluations” (Room ME-415: Session 1B); • Prof. Nichan Singhaputargun, Mae Fah Luang University, Thailand – “Transboundary Haze Crisis in Mekong & Alternative Approaches in Transforming Haze” (Room ME-416: Session 1C); • Prof. Apisom Intralawan, Mae Fah Luang University, Thailand – “Challenges and Concerns of the Mekong River Basin” (Room ME-423: Session 1D).

  • 02:50 pm - 03:25 pm

    Snack break

    place M-Square (Floor 4)

    Snack break sponsored by Doi Kham & Lanmueng market

  • 03:30 pm - 04:20 pm

    Faculty lectures – Concurrent Sessions 2

    place M-Square

    Faculty lectures – Concurrent Sessions 2: 3 topics to choose from each hour. Students must pre-register as seats are limited to room size among: •Prof. Julie Lee, The University of Western Australia, Australia – “Personal Values: Understanding how personal values vary and influence behavior” (Room ME-414: Session 2A); •Prof. Nattapan Kongbuamai, Mae Fah Luang University, Thailand – “Thailand’s National Policy Transmission to Local Development: The case study of business opportunity in Chiang Rai”(Room ME-415: Session 2B); •Prof. Lee Slater, Old Dominion University, United States – “Trust Without Borders: Creative strategies for global teamwork – an interactive presentation”(Room ME-416: Session 2C).

  • 04:30 pm - 05:20 pm

    Faculty lectures – Concurrent Sessions 3:

    place M-Square

    Faculty lectures – Concurrent Sessions 3: 3 topics to choose from each hour. Students must pre-register as seats are limited to room size among: •Prof. Peter Resch, University of Central Florida, United States – “To Adapt or Standardize? Exploring the standardization vs. adaptation issue related to a firm’s international marketing mix”(Room ME-414: Session 3A); •Prof. Dhruv Pratap Singh, NEOMA Business School, France – “X-Culture Coaching Program 101: A history, reflections of coaching team members, and how to get involved” (Room ME-415: Session 3B); •Prof. Chun Jiang & Prof. Donlapron Suwanthep, Mae Fah Luang University, Thailand – “Thailand & Culture: Thai etiquette for foreigners” (Room ME-416: Session 3C).

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  • 09:00 am - 12:30 pm

    Chiang Rai Guided City Tour (Group A)

    place Chiang Rai

    Explore Chiang Rai heritage and learn Thai Lanna culture! Chiang Rai City Tour – Old Town and the White Temple.

  • 09:00 am - 12:30 pm

    Cultural Learning Workshop (Group B)

    place M-Square

    Cultural learning workshop: Choose 1 activity • Thai cooking and mixology (Room ME-411) 15 seat limit; • Lanna crafts (Room M4U); • Thai tea: taste and blend (MI-405)

  • 12:30 pm - 02:00 pm

    Lunch

    place M-Square

    Floor 4: X-Culture team + Faculty + Halal + Vegetarians, Floor 5: Students

  • 02:00 pm - 04:30 pm

    Cultural Learning Workshop (Group A)

    place M-Square

    Cultural learning workshop: Choose 1 activity • Thai cooking and mixology (Room ME-411) 15 seat limit; • Lanna crafts (Room M4U); • Thai tea: taste and blend (MI-405)

  • 02:00 pm - 04:30 pm

    Chiang Rai Guided City Tour (Group B)

    place Chiang rai

    Explore Chiang Rai heritage and learn Thai Lanna culture! Chiang Rai City Tour – Old Town and the White Temple.

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  • 09:00 am - 12:30 pm

    Team Presentations – Phase 1 (Faculty Judges)

    place M-Square

    Floor 5: ME-518 (Sooknirund), ME-517 (Thanapiriya), ME-516 Waiting room, Floor 4: ME-414 (Suwirun), ME-415 (Singha Park), ME-416 (Doi Kham), ME-407 Waiting room

  • 12:30 pm - 02:00 pm

    Lunch

    place M-Square

    Floor 4: X-Culture team + Faculty + Halal + Vegetarians, Floor 5: Students

  • 02:00 pm - 06:00 pm

    Team time

    place M-Square

    Team Time – Incorporate what you learned from the professors and rehearse with your designated Ambassadors. Room: ME-518 (Sooknirund), ME-517 (Thanapiriya), ME-414 (Suwirun), ME-415 (Singha Park), ME-416 (Doi Kham)

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  • 09:00 am - 12:30 pm

    Team Presentations – Phase 2 (Company Executives)

    place M-Square

    Floor 5: ME-518 (Sooknirund), ME-517 (Thanapiriya), ME-516 Waiting room, Floor 4: ME-414 (Suwirun), ME-415 (Singha Park), ME-416 (Doi Kham), ME-407 Waiting room

  • 09:00 am - 12:00 pm

    Faculty Development: Xackathon Part 2

    place M4U Center (floor 2)

    Research proposals, brainstorming theory connections, how to move forward, upcoming research opportunities, discussion of publication outlets appropriate for X-Culture studies.

  • 12:30 pm - 02:00 pm

    Lunch

    place M-Square

    Floor 4: X-Culture team + Faculty + Halal + Vegetarians, Floor 5: Students

  • 06:00 pm - 11:00 pm

    Gala Evening and Award Ceremony

    place Phufawaree resort convention hall

    -

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  • 09:00 am - 04:00 pm

    Option tour - Chiang Rai & Beyond

    place Chiang rai

    Chiang Rai and Beyond – Whole day tour to discover the vibrant hues of Doi Tung. Visit to the Golden Triangle and elephant conservation center (additional fee to be paid, not included in the registration fee)

location How to get there

Direction to Venue

  • Taxi
    Taxis are the most convenient way to get around if you don't have your own vehicle. It's recommended to use apps like Grab or Maxim for easy access.
  • BTS
    You can take a public bus from the airport to MFU. OR Board the green bus at the bus terminal and choose a route heading towards Mae Chan, Mae Sai, or Chiang Saen, then get off at MFU.
  • By foot
    N/A

Venue detail