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This year TIME 2022 Knowledge Exchange will be a series of learning sessions designed to help you stay connected and engaged with the customers and armed with fresh skills and know-how about content marketing and sales techniques.


Discover the secrets of world-class content marketing that makes an impact and takes your business marketing to the next level in the 1st series of TIME 2022 Knowledge Exchange “Content Marketing for Meetings and Incentives Industry.”


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  • 02:30 pm - 02:35 pm

    Welcome Remarks

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    Welcome Remarks by Khun Nichapa Yoswee, Senior Vice President, Thailand Convention and Exhibition Bureau

  • 02:35 pm - 03:20 pm

    What are the secrets of world-class content marketing today?

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    As we emerge from the pandemic, what do savvy marketers need to know and understand today about creating world-class content marketing that makes an impact? How can you take your business marketing to the next level? Join El Kwang, Founder + Chief Engager, BEAM and Felicity Zadro, Founder and Managing Director, ZADRO as we discuss how to determine the best content strategy for your organisation. The session will cover frameworks for communications strategy, storytelling and provide practical thought-starters for great content creation. Bring your ideas and questions to this value-packed dynamic session.

  • 03:20 pm - 04:00 pm

    (1) Meet overseas TCEB’s representatives - Long-haul Market (Australia, North America, UK & Europe)

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    Discuss how to apply the knowledge in the market and provide further understandings of unique market characteristics, customer behaviors, and useful tips to apply for your business.

  • 03:20 pm - 04:00 pm

    (2) Meet overseas TCEB’s representatives - India Market

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    Discuss how to apply the knowledge in the market and provide further understandings of unique market characteristics, customer behaviors, and useful tips to apply for your business.

  • 03:20 pm - 04:00 pm

    (3) Meet overseas TCEB’s representatives - China Market

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    Discuss how to apply the knowledge in the market and provide further understandings of unique market characteristics, customer behaviors, and useful tips to apply for your business.

    Speaker Eric Zhu
  • 03:20 pm - 04:00 pm

    (4) Meet overseas TCEB’s representatives - Singapore Market

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    Discuss how to apply the knowledge in the market and provide further understandings of unique market characteristics, customer behaviors, and useful tips to apply for your business.

    Speaker Elly Hong
  • 03:20 pm - 04:00 pm

    (5) Meet overseas TCEB’s representatives - Japan Market

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    Discuss how to apply the knowledge in the market and provide further understandings of unique market characteristics, customer behaviors, and useful tips to apply for your business.

    Speaker Kumi Ikeda

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