PATA Annual Summit 2024

reward Event Detail

The PATA Annual Summit 2024, generously hosted by the Macao Government Tourism Office and SJM Resorts, S.A., embraces a global tourism forum that brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged in driving tourism to, from and within the Asia Pacific region.

As this Asia travel conference unfolds, it will serve as a nexus for dialogue, collaboration, and action, propelling the industry towards a future defined by resilience, inclusivity, and sustainable development.

The extensive programme, comprised of plenary sessions, breakout sessions, the PATA Executive Board and Board meetings, and Annual General Meeting, will provide a platform for PATA’s public and private sector members, partners, and PATA Chapters and Youths from around the world to discuss the challenges, issues and opportunities facing the industry as it looks towards the responsible and sustainable growth, value, and quality of tourism in the region.

calendar Agenda

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  • 08:30 am - 05:00 pm

    Registration

    place Main Entrance of Grand Lisboa Palace Meeting rooms, 2nd Fl.

  • 09:00 am - 12:00 pm

    PATA Executive Board Meeting

    place Zhou, 2nd Fl.

  • 09:00 am - 10:00 am

    Government Roundtable

    place Sui, 2nd Fl.

  • 09:00 am - 10:00 am

    Industry Roundtable

    place Han, 2nd Fl.

  • 10:00 am - 12:00 pm

    Education Roundtable

    place Shang, 2nd Fl.

  • 12:00 pm - 01:30 pm

    PATA Executive Board and Delegate Lunch Hosted by SJM

    place The Grand Pavilion 1, 4th Fl.

  • 01:30 pm - 03:00 pm

    PATA Board Meeting

    place Han & Sui, 2nd Fl.

  • 03:00 pm - 03:30 pm

    Coffee Break Hosted by SJM

    place Foyer, 2nd Fl.

  • 03:30 pm - 04:00 pm

    PATA Board Meeting (cont.)

    place Han & Sui, 2nd Fl.

  • 04:15 pm - 05:15 pm

    PATA Power of Networking

    place Tang & Song, 2nd Fl.

  • 05:30 pm - 07:00 pm

    PATA Life Members Get-Together (by Invitation only)

    place Mesa at Karl Lagerfeld

  • 07:30 pm - 09:00 pm

    PATA Executive Board and Board Dinner Hosted by MGTO

    place Vic’s Restaurant, Macau Fisherman’s Wharf (TBC)

Choose location to display agenda
  • 08:00 am - 05:00 pm

    Registration

    place Main Entrance of Grand Lisboa Palace Meeting Rooms, 2nd Fl.

  • 09:30 am - 12:30 pm

    PATA Youth Symposium

    place N101, Macau University of Science and Technology

  • 10:00 am - 12:30 pm

    Government Bilateral Meeting (pre-scheduled)

    place Xia, 2nd Fl.

  • 10:00 am - 10:30 am

    Coffee Break Hosted by SJM

    place Foyer, 2nd Fl.

  • 10:00 am - 10:30 am

    MOU Signing with EATOF

    place Song, 2nd Fl.

  • 10:30 am - 12:30 pm

    PATA Chapter Congress

    place Shang & Zhou, 2nd Fl.

  • 10:30 am - 12:30 pm

    PATA China Dialogue Supported by the World Tourism Cities Federation (WTCF)

    place Tang, 2nd Fl.

  • 12:30 pm - 02:00 pm

    Private VIP Lunch (invitation only) Hosted by BBC

    place ...

  • 02:00 pm - 03:30 pm

    Conference

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 02:00 pm - 02:05 pm

    Welcome by Master of Ceremonies

    place The Grand Pavilion 1 & 2, 4th Fl.

    Jonathan Low, CEO, Global Success Learning Academy, Malaysia

  • 02:05 pm - 02:15 pm

    Opening Remarks by MGTO

    place The Grand Pavilion 1 & 2, 4th Fl.

    Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO)

  • 02:15 pm - 02:20 pm

    Opening Remarks by SJM

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 02:20 pm - 02:25 pm

    Opening Remarks by PATA

    place The Grand Pavilion 1 & 2, 4th Fl.

    Peter Semone, Chair, PATA

  • 02:25 pm - 02:30 pm

    Opening Ceremony - Cultural Performance

    place The Grand Pavilion 1 & 2, 4th Fl.

    Enjoy a lions eye-dotting by the Guests of Honour, followed by a lion dance performance. The opening ceremony will conclude with an official group photo on stage.

  • 02:30 pm - 02:45 pm

    Opening Keynote: State of the World Economy

    place The Grand Pavilion 1 & 2, 4th Fl.

    Get a comprehensive overview of the global economic landscape and its implications for the tourism sector. Our keynote speaker will analyze economic, political, and cultural developments, providing insights into the challenges and opportunities that lie ahead for tourism in the next two years. Speaker: ● Andrew Staples, Editorial Director, Impact Initiatives & Alliances and Head of Policy & Insights (Asia), Economist Impact, Singapore

  • 02:45 pm - 03:30 pm

    Leaders Dialogue: Future-Proofing Travel and Tourism Policies

    place The Grand Pavilion 1 & 2, 4th Fl.

    Join a panel of government representatives as they discuss strategies for building resilience and sustainability in travel and tourism policies across the Asia Pacific region. Explore how destinations are adapting to change and ensuring the long-term viability of their tourism industries. Moderator: ● Steve Lai, Chief Asia Presenter, BBC News Panellists: ● Florian Sengstschmid, CEO, Azerbaijan Tourism Board ● Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA)

  • 03:30 pm - 03:40 pm

    MOU Signing with Sarawak Tourism Board

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 03:30 pm - 04:00 pm

    Press Conference

    place Song, 2nd Fl.

  • 03:40 pm - 04:00 pm

    Coffee Break Hosted by SJM

    place Foyer of the Grand Pavilion 1 & 2, 4th Fl.

  • 04:00 pm - 05:00 pm

    Conference

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 04:00 pm - 04:10 pm

    Presentation: Reimagining Your Business Model

    place The Grand Pavilion 1 & 2, 4th Fl.

    Learn from Plaza Premium Group as they present innovative perspectives on reimagining business models within the tourism industry. Discover how forward thinking strategies can enhance customer experiences and contribute to the success of your business. Speaker: ● Jonathan Song, Director of Global Business Development, Plaza Premium Group, Hong Kong SAR

  • 04:10 pm - 04:55 pm

    Panel Discussion: Marketing and Branding in Asia Pacific Tourism

    place The Grand Pavilion 1 & 2, 4th Fl.

    Regional Destination Marketing Organizations (DMOs) come together to share successful marketing strategies and discuss current trends in promoting travel and tourism throughout the Asia Pacific region. Gain valuable insights into effective branding techniques that resonate with diverse audiences. Moderator: ● Steve Lai, Chief Asia Presenter, BBC News Panellists: ● Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO) ● Dane Cheng, Executive Director, Hong Kong Tourism Board (HKTB) ● Fathmath Thaufeeq, CEO & Managing Director, Maldives Marketing and PR Corporation (Visit Maldives) ● Gerry Perez, Vice President, Guam Visitors Bureau

  • 04:55 pm - 05:00 pm

    Wrap Up of Day 1

    place The Grand Pavilion 1 & 2, 4th Fl.

    Reflect on the day's insights and highlights as we conclude the first day of the conference. Join us for a brief wrap-up session that sets the stage for the exciting discussions and discoveries awaiting you on Day 2. Speaker: ● Jonathan Low, CEO, Global Success Learning Academy, Malaysia

  • 07:30 pm - 09:00 pm

    PAS 2024 Welcome Dinner Reception and PATA Awards Presentation Hosted by MGTO and SJM

    place The Grand Pavilion 1 & 2, 4th Fl.

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  • 09:00 am - 11:00 am

    Conference

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 11:00 am - 11:30 am

    Coffee Break

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 11:30 am - 12:15 pm

    Breakout 1 - Travel Technology Roundtable

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 11:30 am - 12:15 pm

    Breakout 2 - Educational Tourism

    place Han & Sui, 2nd Fl.

  • 12:15 pm - 02:00 pm

    Delegate Lunch Hosted by SJM

    place The Grand Buffet, 3rd Fl.

  • 01:30 pm - 04:30 pm

    Offsite Experiences Hosted by MGTO

    place ...

  • 02:00 pm - 02:45 pm

    Breakout 3 - Night time Economy

    place Han & Sui, 2nd Fl.

  • 02:45 pm - 03:05 pm

    Coffee Break

    place Foyer of the Grand Pavilion 1 & 2, 4th Fl.

  • 03:30 pm - 05:00 pm

    Conference

    place The Grand Pavilion 1 & 2, 4th Fl.

  • 04:55 pm - 05:00 pm

    Closing: Appreciation

    place The Grand Pavilion 1 & 2, 4th Fl.

    Noor Ahmad Hamid, CEO PATA

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location How to get there

Direction to Venue

  • Taxi
    Grand Lisboa Palace Resort, Rua do Tiro, Macao
  • BTS
  • By foot
    Grand Lisboa Palace Resort, Rua do Tiro, Macao

Venue detail