PATA Annual Summit 2024
Wednesday 15 May 2024 - Friday 17 May 2024
Grand Lisboa Palace Resort Macau
Business Management
Wednesday 15 May 2024 - Friday 17 May 2024
Grand Lisboa Palace Resort Macau
Business Management
The PATA Annual Summit 2024, generously hosted by the Macao Government Tourism Office and SJM Resorts, S.A., embraces a global tourism forum that brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged in driving tourism to, from and within the Asia Pacific region.
As this Asia travel conference unfolds, it will serve as a nexus for dialogue, collaboration, and action, propelling the industry towards a future defined by resilience, inclusivity, and sustainable development.
The extensive programme, comprised of plenary sessions, breakout sessions, the PATA Executive Board and Board meetings, and Annual General Meeting, will provide a platform for PATA’s public and private sector members, partners, and PATA Chapters and Youths from around the world to discuss the challenges, issues and opportunities facing the industry as it looks towards the responsible and sustainable growth, value, and quality of tourism in the region.
Jonathan Low, CEO, Global Success Learning Academy, Malaysia
Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO)
Enjoy a lions eye-dotting by the Guests of Honour, followed by a lion dance performance. The opening ceremony will conclude with an official group photo on stage.
Get a comprehensive overview of the global economic landscape and its implications for the tourism sector. Our keynote speaker will analyze economic, political, and cultural developments, providing insights into the challenges and opportunities that lie ahead for tourism in the next two years. Speaker: ● Andrew Staples, Editorial Director, Impact Initiatives & Alliances and Head of Policy & Insights (Asia), Economist Impact, Singapore
Join a panel of government representatives as they discuss strategies for building resilience and sustainability in travel and tourism policies across the Asia Pacific region. Explore how destinations are adapting to change and ensuring the long-term viability of their tourism industries. Moderator: ● Steve Lai, Chief Asia Presenter, BBC News Panellists: ● Florian Sengstschmid, CEO, Azerbaijan Tourism Board ● Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA)
Learn from Plaza Premium Group as they present innovative perspectives on reimagining business models within the tourism industry. Discover how forward thinking strategies can enhance customer experiences and contribute to the success of your business. Speaker: ● Jonathan Song, Director of Global Business Development, Plaza Premium Group, Hong Kong SAR
Regional Destination Marketing Organizations (DMOs) come together to share successful marketing strategies and discuss current trends in promoting travel and tourism throughout the Asia Pacific region. Gain valuable insights into effective branding techniques that resonate with diverse audiences. Moderator: ● Steve Lai, Chief Asia Presenter, BBC News Panellists: ● Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO) ● Dane Cheng, Executive Director, Hong Kong Tourism Board (HKTB) ● Fathmath Thaufeeq, CEO & Managing Director, Maldives Marketing and PR Corporation (Visit Maldives) ● Gerry Perez, Vice President, Guam Visitors Bureau
Reflect on the day's insights and highlights as we conclude the first day of the conference. Join us for a brief wrap-up session that sets the stage for the exciting discussions and discoveries awaiting you on Day 2. Speaker: ● Jonathan Low, CEO, Global Success Learning Academy, Malaysia