TIME 2023 Knowledge Exchange
Tuesday 13 June 2023
Chatrium Grand Bangkok
Meetings and Incentive Department, Thailand Convention and Exhibition Bureau (TCEB) proudly present you our flagship event "Thailand Incentive and Meeting Exchange (TIME) 2023"
TIME 2023 Knowledge Exchange
Emerging from the pandemic, Thailand is now indulging in a promising yet different business opportunity. To navigate through this new landscape of meetings and incentive travel industry, let’s equip yourselves with the handiest knowledge and skills at TIME 2023 Knowledge Exchange.
Our special guest speakers from different industries with their unique expertise and experiences will offer you insightful global marketing trends, new business models to explore, inspiring and doable sustainability practices, and cutting-edge tech tools to advance your marketing to a new level.
It’s TIME for the design of experiences that count for event delegates. With the global calls on sustainability, innovation and local engagement, creativity in embedding these three core elements into the experiences takes precedence above all else to make meetings and incentive travel a worthwhile investment.
Thailand's tourism sector contributed 18% of GDP in 2019 as a vital driver of the Thai economy. The industry is expected to recover strongly from the pandemic and attract 29.5 million foreign travellers to Thailand in 2023. MICE activities contribute to this success and support sustainable economic growth in the coming years through the high-value-added experiences offered to travellers. During this optimistic business rebound, Thailand's MICE stakeholders must keep an eye on global business movements in order to sail through all of the economic challenges with a thorough awareness of the business landscape and the necessary skills already in hand.
The dynamic and highly competitive Fast Moving Consumer Goods (FMCG) sector cannot escape from the pandemic and the global online disruption, accelerated by the pandemic, which has changed customer behavior like never before. Learn how to navigate through challenges and turn a crisis into opportunities by revolutionizing business models from a case study of Nespresso, a multinational company in FMCG. Discover the powerful data analysis that guides the business and the strategy for excellent customer experience. Also, understand how the company leverages sales, marketing, and promotional activities in meetings and incentives business landscape through events and activities, commitment to sustainability, relationship marketing, and incentive program for employees.
Technology is being developed at a jaw-dropping speed and for a wide range of applications. It has always disrupted and will continue to disrupt every aspect of how a business is done, including marketing. The term MarTech (Marketing Technology) becomes increasingly familiar in Thailand as a new tool to advance businesses. Learn about MarTech and its impact in a nutshell. Understand the change in customer journey and customer behavior in decision-making process. Find out how to reach more customers by using the right marketing strategy and marketing technology from the market landscape.