Friday 07 July 2023
มหาวิทยาลัยแม่ฟ้าหลวง
Event
Event Detail
The Tea and Coffee Institute of Mae Fah Luang University will host the Thailand Tea and Coffee Network Meeting 2023 on July 7, 2023 at Mae Fah Luang University, Chiangrai, Thailand. The objectives of this event are to exchange information on the current situation of Thailand’s tea and coffee along with the exchange of innovative technology on value-added tea-coffee products including the interconnection to the tourism sectors as well as to create groups of participant database which will be available in holding the event of Tea and Coffee International Symposium 2024 in a following year. Moreover, this meeting will promote a cooperative network initiation in terms of business, academics, and linkages among growers-producers-distributors in Thailand’s tea and coffee industry which will lead to business connections by the corporations of every sector being mentioned with the purpose of joint development and driving Thailand’s tea and coffee industry to be strong and sustainable. Additionally, this event is one of the activities to celebrate the silver jubilee of Mae Fah Luang University’s establishment. The event will consist of an academic seminar and exhibition.
What
Agenda
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Award Ceremony for Tea & Coffee Festival
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Abstract : Tea heritage related tourism has the potential to enhance the health, well-being and depth of experience for tourists and improve the livelihoods of tea communities, farmers and villagers in tea producing regions. However, to achieve transformative heritage tourism this niche form of tourism needs to be sustainably developed, implemented and marketed. The consumption of tea has known health benefits and tea growing areas visited are typically rural and green, with lush vegetation and other flowers and plants, providing mentally calming environments for co-creation between guests and hosts. For tea business enterprises tea heritage tourism thorough for example, tours, courses, workshops, gastronomy and cuisine offers the opportunity for diversification and sustainability of business, the workforce and local tea communities. A unique situation exists in Northern Thailand where tea companies closely connected with their communities are growing and producing tea and diversifying by providing tea heritage tourism and education opportunities. These experiential products have the potential for positive local economic impacts, sustainability and the transformation of both visitors and communities. This chapter provides a snapshot of developments in this region, identifying tea traditions and then highlighting tea related businesses, inventorying and comparing their activities related to transformative heritage tourism. Lessons derived from the analysis should be of interest to those wishing to sustainably develop and market tea heritage tourism in other growing regions.
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Meet our speaker
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Abstract : Tea heritage related tourism has the potential to enhance the health, well-being and depth of experience for tourists and improve the livelihoods of tea communities, farmers and villagers in tea producing regions. However, to achieve transformative heritage tourism this niche form of tourism needs to be sustainably developed, implemented and marketed. The consumption of tea has known health benefits and tea growing areas visited are typically rural and green, with lush vegetation and other flowers and plants, providing mentally calming environments for co-creation between guests and hosts. For tea business enterprises tea heritage tourism thorough for example, tours, courses, workshops, gastronomy and cuisine offers the opportunity for diversification and sustainability of business, the workforce and local tea communities. A unique situation exists in Northern Thailand where tea companies closely connected with their communities are growing and producing tea and diversifying by providing tea heritage tourism and education opportunities. These experiential products have the potential for positive local economic impacts, sustainability and the transformation of both visitors and communities. This chapter provides a snapshot of developments in this region, identifying tea traditions and then highlighting tea related businesses, inventorying and comparing their activities related to transformative heritage tourism. Lessons derived from the analysis should be of interest to those wishing to sustainably develop and market tea heritage tourism in other growing regions.
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
Pradu Dang Room 1, 5th Floor, General Sampao Choosri (E4) Building, Mae Fah Luang University
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