Tuesday 02 Aug 2022 - Thursday 04 Aug 2022
ศูนย์ประชุมนานาชาติฉลองสิริราชสมบัติครบ ๖๐ ปี
Business Management
Event Detail
PATA Destination Marketing Forum 2022
“Building Back Sustainably through Cultural Heritage and Community-based Tourism”
The PATA Destination Marketing Forum stems from the need to help destinations in marketing and managing responsible tourism growth in order to be recognised as a leading tourism destination. The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day destination experience which provides delegates with an unprecedented opportunity to explore the region’s natural landscapes and culture treasures and a one-day forum and networking events.
Four reasons why you should not miss PATA Destination Marketing Forum 2022:
1) In-depth conversation on critical topics
2) Up-to-date discussions on destination management in the new era
3) In-person networking opportunities with DMOs, industry professionals, and like-minded individuals
4) Delegate-exclusive destination experience to explore the gems of Songkhla
Featured topics include:
Focus on MICE: The Changing World of MICE
Reinstating Tourist Confidence in Our Destinations
Spotlighting UNESCO: Lessons from Management and Conservation of UNESCO World Heritage Sites
Masterclass on Digital Marketing
Always On: The Campaign Never Stops
Destination Marketing in the Age of COVID-19
Seizing the Potential of Gastronomy Tourism
Creative Community-based Tourism: Local Voices for Destination Marketing
Check out the full programme >https://www.pata.org/pdmf-2022-programme-full
What
PATA Destination Marketing Forum 2022
“Building Back Sustainably through Cultural Heritage and Community-based Tourism”
The PATA Destination Marketing Forum stems from the need to help destinations in marketing and managing responsible tourism growth in order to be recognised as a leading tourism destination. The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day destination experience which provides delegates with an unprecedented opportunity to explore the region’s natural landscapes and culture treasures and a one-day forum and networking events.
Four reasons why you should not miss PATA Destination Marketing Forum 2022:
1) In-depth conversation on critical topics
2) Up-to-date discussions on destination management in the new era
3) In-person networking opportunities with DMOs, industry professionals, and like-minded individuals
4) Delegate-exclusive destination experience to explore the gems of Songkhla
Featured topics include:
Focus on MICE: The Changing World of MICE
Reinstating Tourist Confidence in Our Destinations
Spotlighting UNESCO: Lessons from Management and Conservation of UNESCO World Heritage Sites
Masterclass on Digital Marketing
Always On: The Campaign Never Stops
Destination Marketing in the Age of COVID-19
Seizing the Potential of Gastronomy Tourism
Creative Community-based Tourism: Local Voices for Destination Marketing
Check out the full programme >https://www.pata.org/pdmf-2022-programme-full
Agenda
Foyer area in front of Convention Hall, ICC HAT YAI
Songkhla Showcase
Media Workroom, ICC Hat Yai
Songkhla
Songkhla
Songkhla Lake’s Local Charms (Nod Na Lae Lifestyle)
Hua Khoa Community
Foyer area in front of Convention Hall, ICC Hat Yai
Koh Yo
Media Workroom, ICC Hat Yai
Exhibition Room 1, ICC Hat Yai
Activity Zone B, ICC Hat Yai
Dress Code: Smart Casual (Colorful theme)
Foyer area in front of Convention Hall, ICC HAT YAI
Media Workroom, ICC Hat Yai
Convention Hall, ICC HAT YAI
Master of Ceremonies: Paul Pruangkarn, Chief of Staff, PATA
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Inscribed in 2021 on the Representative List of the Intangible Cultural Heritage of Humanity (UNESCO), Nora is a lively and acrobatic form of dance theatre and improvisational singing from Southern Thailand. Performances normally include a long oral invocation, followed by a presentation by a lead character who dances with vigorous and elaborate movements of the legs, arms and fingers. The performances are usually based on stories about the former lives of Buddha or about legendary heroes. The main Nora performers – whether male or female – wear colourful costumes with long, metallic fingernails that curl out from the fingertips. Reference: https://ich.unesco.org/en/RL/nora-dance-drama-in-southern-thailand-01587
Convention Hall, ICC HAT YAI
Destination marketing is all about inspiration that drives people to research, plan and book. This keynote will highlight the best practices for destination marketing in a post-pandemic world - how messaging needs to evolve to send reassurances on health and safety, targeting new key sources markets as they open up, and communicating new products and offerings. What tools can destinations use to deliver more unique, one to one messages, at scale? What kind of partnerships are needed? Knowing the perspective of key source markets both within Asia-Pacific and Western markets - the speaker will share insights and advice for destinations and organisations.
Conference Hall 1-6, ICC Hat Yai
According to PATA’s newest edition of Issues & Trends on “Social Sentiment Resilience Drivers for Promoting Asia Pacific Destinations”, one of the biggest key drivers of positivity in online social sentiment about Asia Pacific travel is gastronomy, anda key factor for any traveller in their decision making process. The speaker will share her thoughts on the power of sustainable, gastronomic tourism and its importance for the future of Asia travel.
Convention Hall, ICC HAT YAI
Meetings are coming back! The speaker will share how the meeting industry, which rapidly pivoted during the pandemic, is bringing back hybrid options and what destinations can do to court and benefit from hybrid MICE events.
Coffee Break Area, ICC Hat Yai
Convention Hall, ICC HAT YAI
Tourists want to travel again - but destinations have extra work to do to make them feel comfortable, safe and healthy in their destinations. In this session, the panellists will discuss how to ensure messaging can be implanted within trusted sources, how to help travellers feel in control while maintaining a feeling of discovery and exploration, and how to successfully message around health and safety protocols.
Convention Hall, ICC HAT YAI
UNESCO's World Heritage status brings significant brand prestige to important sites around the world - but this alone does not attract tourists, nor ensure lasting value of the sites. In this session by UNESCO, the speaker will focus on key lessons learned from efforts to manage, preserve and promote World Heritage sites. She will introduce different flagship programmes that UNESCO has initiated with various partners to bring genuine benefits to stakeholders at these sites. She will also present examples of how collaboration with private sector to market for responsible tourism can contribute to sustainable heritage resources not only for tourism consumption but for the growth of local communities who have stewarded them.
Convention Hall, ICC HAT YAI
How can social media be effectively used for destination marketing? Join a masterclass with the speaker who provides tips and tricks for using social media to drive inspiration while also having fun.
Conference Hall 1-6, ICC Hat Yai
Convention Hall, ICC HAT YAI
The COVID-19 pandemic has had a tremendous impact across all aspects of the travel and tourism industry. For destination marketing organisations around the world, they have had to rethink and readjust their carefully planned strategic marketing strategies to adapt to constantly evolving situations. From closed borders to shifts in travel behaviour or more unexpected changes on the horizon, this session will explore how these destinations handled the crisis in the midst of the pandemic, and how they are preparing for the recovery of travel.
Convention Hall, ICC HAT YAI
Culinary tourism has grown 17% in the last decade, and is worth more than US$1,116 Billion. How can destinations with great food capture this opportunity, wrap their local foods into products, and create products centered on local food? How can they market their gastronomic offerings in a competitive global landscape? Find out how to get your destination on the map for its food offering with insight and practical tips during this panel discussion.
Coffee Break Area, ICC Hat Yai
Convention Hall, ICC HAT YAI
Creative community-based tourism builds stronger and more self-reliant communities. It also increases local pride and stimulates culture and heritage preservation. This session will present to participants insights on why and how local communities around Songkhla Lake Basin see tourism as a sustainable development tool, which in turn is an essential element for delivering creative, unique and memorable experiences for destination marketing. The session offers the perspective of host communities as well as destination management organisations on how everyone can play a part to make tourism destinations a happy place for all.
Convention Hall, ICC HAT YAI
Convention Hall, ICC HAT YAI
Salathai, Samila Beach - a famed mermaid sculpture
Dress Code: Smart Casual representing your destination A Special Prize will be given to the “Best Dressed”. Delegates and speakers are welcome to participate in the competition.
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